What to Expect From SEO in 2020
What To Expect From SEO In 2020
If one doesn’t know this yet, be mindful that SEO (Search Engine Optimization) methods that work changes all the time. Proven optimization tactics that had worked for years lost their effectiveness in the latest round of algorithm refinements made by Google. There are new ways to work with optimization online that are more popular now. Google continues to surprise SEO professionals with its constant updates and the trend is likely to continue in the future.
What are the industry experts in optimization going to be talking about a year from now? As technology constantly improves, 2019 introduced methods to enable better website optimization as well as efficient marketing practices.
The growth of mobile optimization
Getting great results out of optimization is becoming harder and harder if one ignores the mobile side of the equation. There are incredible opportunities for mobile-focused efforts to pay off big.
Several consumer studies have shown that 80% of US consumers use a mobile device when shopping online. In fact, in 2019 more shoppers used their phones to shop than their computers. The growing number of numerous personal computing devices such as tablets also contributes to this. It is easy to note how mobile design is a definite thing of the future.
The most important factor that has to be taken into consideration would be responsiveness of pages on mobile devices. In addition, it is important to remember that visitor experience can have a huge influence on a website’s ranking on SERPs, so a mobile website needs to be fully functional and easy to navigate.
Keywords: Not As Important As They Used To Be
Picking out good keywords and sprinkling them through a site used to be a mainstay of search engine optimization. No longer. Over the past few years, this has changed rather dramatically.
Going forward, a positive user experience built on strong content and a trustworthy reputation will be the key to successful SEO. Keyword density isn’t the all-important yardstick it used to be. Stuffing a website with quality content and plenty of it is what’s going to matter in the future.
It is true that internet users and want to establish relationship with brands and website. Content that provides value can help to get this goal met. Content should be engaging, unique, well-written and add value. Search engine positioning is highly influenced by the amount of time a visitor remains and consumes information on a website.
Multimedia Content Is On The Rise
Having a well-written article still works, but engagement can further be increased through the use of multimedia.
Website readers have a limited amount of time. This causes most people be more attracted to short video clips.
Engagement numbers are immediately going to rise for those who begin to include multimedia content. Besides, multimedia content has the potential of going viral. People love sharing videos in social media. Search engine performance will be improved – often dramatically – by content that propagates through social media.
Those who are not currently taking full advantage of multimedia content may want to give it a try in 2020. There is no better time to start, and results will definitely be seen in both viewer numbers and ranking positions.
The key to great SEO in 2020 boils down to brilliant content that excites your viewing audience. A site that focuses on providing visitors with what they want will perform very well in 2020. The number of individuals searching for information online will continue to grow now and into the future. A successful SEO campaign will utilize this need for information and build an online reputation around giving people the answers they need.